Vets, does your waiting room earn its keep?

Veterinary reception areas can make the difference between a positive and negative client experience. As customers and their pets usually enter and exit the building here, waiting rooms are the first and last place a customer sees. The waiting room is usually the place where the highest proportion of time is spent during a visit to the vets and it is important that they are carefully designed to inhibit anxiety and promote wellbeing.

So, what makes a positive waiting room experience? Welcoming reception staff, a clean and comfortable waiting area, seasonal wall mountings with care advice and carefully selected product displays can promote client loyalty and their likelihood to return to the same practice.

Here are a few tips to ensuring that your veterinary practice consistently portrays the image you intend:

International Cat Care promote species segregated waiting areas, which are proven to prevent anxiety in both pets and owners

Photographic displays of veterinary team members and qualifications support client/vet relationships

Avoid appointment clustering at peak periods so that there is adequate space and seating

Promote carefully selected products which are aligned with your veterinary surgery’s ethos of preventative care and welfare

On this last point, we’d like to introduce ourselves as ProtectaPet. As every veterinary professional knows, free roaming pets are exposed to the risks of road traffic, territorial fights, disease and theft. ProtectaPet fencing transforms preventative care for cats by controlling their territory and keeping them safe.

We see veterinary professionals as critical to promoting best practices for pet safety and welfare and so we are offering kickbacks for referrals to our installation and DIY services.

Put the space in your waiting room to good use: we’ll send your practice point of sale material with referral codes specific to your branch. Come and see ProtectaPet fencing at London Vet Show next week on stand K18.