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Important Information

Privacy Policy

Name: ProtectaPet
Address: Lola House, Turner Crescent, Chesterton, Newcastle under Lyme, England, ST5 7JZ, GB
Telephone: 0800 999 4008

Last Updated: June 2026

Who We Are

ProtectaPet Ltd ("ProtectaPet", "we", "us" or "our") is committed to protecting your privacy and handling your personal data responsibly.

ProtectaPet Ltd is registered in England and Wales under company number 09051826.

Registered Office and Trading Address:
Lola House
Turner Crescent
Chesterton
Staffordshire
ST5 7JZ

Email: [email protected]
Telephone: 0800 999 4008

For the purposes of UK data protection law, ProtectaPet Ltd is the Data Controller of your personal information.

What This Policy Covers

This Privacy Policy explains how we collect, use, store, protect and share your personal information when you:

Visit our website.
Request information or a quotation.
Place an order.
Create an account.
Contact us.
Subscribe to communications.
Use our products and services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

What Information We Collect

Depending on how you interact with us, we may collect:

Identity Information

Name
Company name
Job title

Contact Information

Postal address
Delivery address
Email address
Telephone number

Transaction Information

Order details
Purchase history
Payment information (processed securely by our payment providers)

Technical Information

IP address
Browser type and version
Device information
Operating system
Website usage information

Communications Information

Enquiries
Support requests
Reviews
Feedback
Correspondence with us

How We Use Your Information

We use personal information to:

Process and fulfil orders.
Manage customer accounts.
Provide customer support.
Respond to enquiries and quotation requests.
Deliver products and services.
Improve our website, products and services.
Conduct research and analysis.
Detect and prevent fraud.
Comply with legal obligations.
Maintain business records.
Communicate with customers regarding orders and services.

Marketing Communications

We may send information about ProtectaPet products, services, news and offers where you have purchased from us, requested a quotation, made an enquiry, or otherwise interacted with us in relation to our products and services, where permitted by applicable law.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

We do not send unsolicited marketing communications.

Artificial Intelligence and Automated Tools

We may use artificial intelligence (AI), machine-learning tools and other automated technologies provided by trusted third-party service providers to assist with:

Customer service.
Business administration.
Reporting and analysis.
Product and service improvements.
Website and operational efficiency.

Where personal data is processed using such tools, we ensure appropriate contractual, technical and organisational safeguards are in place.

We do not use AI systems to make solely automated decisions that produce legal or similarly significant effects on customers without appropriate human review.

Our Legal Basis for Processing

We process personal data where:

It is necessary to perform a contract with you.
It is necessary for our legitimate business interests.
We have your consent where required.
We are required to comply with a legal obligation.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party providers including:

Payment processors.
Delivery and courier services.
Website and ecommerce providers.
IT and hosting providers.
Marketing and analytics providers.
Customer communication platforms.
Professional advisers.
Artificial intelligence and automation service providers.
Regulatory authorities where required by law.

All service providers are required to process information securely and in accordance with applicable data protection laws.

International Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Data Retention

We keep personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and protect our legal rights.

Customer and order records may be retained for up to 10 years where necessary for business, legal, accounting or tax purposes.

Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, disclosure, loss or destruction.

These measures include:

Secure servers.
Access controls.
Password protection.
Secure payment processing.
Staff training.
Regular security reviews.

Your Rights

You have the right to:

Access your personal information.
Correct inaccurate information.
Request deletion of your information.
Restrict processing.
Object to processing.
Request data portability.
Withdraw consent where processing is based on consent.
Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us at [email protected].

Cookies

Our website uses cookies and similar technologies to:

Operate the website.
Improve website performance.
Analyse visitor behaviour.
Remember preferences.
Support marketing and advertising activities.

You can manage cookie settings through your browser.

Please refer to our Cookie Policy for full details.

Klarna Payments

If you choose Klarna as a payment method, we may share certain personal information with Klarna, including contact and order details, so they can assess eligibility for their payment options and administer payment services.

Klarna processes your information in accordance with its own Privacy Policy.

Business Transfers

If ProtectaPet is sold, merged or reorganised, personal information may be transferred as part of that transaction, subject to applicable legal requirements.