Tim Gray from The Honest Cat Food Company talks about the ethos behind his company, as well as the benefits to your cat from premium quality complete wet foods from OmNomNom and Tundra.
Founded by owner Tim Gray, The Honest Cat Food Company is a UK-based business bringing together products that help make it possible for your cat to live the life of a true predator. Every domestic cat deserves food that meets their strict nutritional requirements and toys that give them the best outlet for all that energy and to satisfy the predatory cycle to Hunt, Catch + Kill.
SERVING THEIR INSTINCTS
Hello. Welcome to The Honest Cat Food Company where feline nutrition and well-being are at the centre of everything we do. I'm Tim and I started the company to enhance and enrich the welfare of domestic cats here in the UK. Hunting and eating a meat-protein-only diet is as good as it gets for a wild cat, and I wanted to collaborate with producers that allow you to facilitate these practices as closely as possible for your cat. We provide life enriching products that facilitate and satisfy the natural predatory cycle for cats of Hunt-Catch-Kill-Eat.
Premium quality complete wet foods with clearly listed ingredients from OmNomNom + Tundra meet the strict essential dietary requirements of these true carnivores and our lifelike toys appeal to their innate predatory characteristics.
Grain free foods with no preservatives, fillers or added sugars, 60-70% REAL muscle meat + organ content (up to 96% including the broth they are in) and with high levels of taurine essential for eye, heart and physical health ensure our meat-protein rich foods provide a nutrient dense, species-relevant complete diet. Natural feather and fur cat toys ethically sourced in accordance with the Wildlife & Countryside Act 1981, that move, look and sound like the real thing will awaken their predatory nature and help keep your cat's weight, physical and mental health in check.
Our own Mr Finley, a young Russian Blue, has changed our lives since the day he arrived as a kitten and made us realise how important the correct nutrition, exercise and mental stimulation is to his long term health + well-being. Cats are obligate carnivores. They need meat to survive. Learning more about their strict diet + physiological needs led me to discover that the food I wanted to give Mr Finley wasn't readily available. I had concerns over the ingredients labelling, or indeed lack of it, from many UK brands and the long term health problems, such as obesity + feline diabetes from a poor, species-inappropriate diet. I contacted several companies to find out what exactly I would be feeding my cat with their foods and why they didn't declare it clearly on the packaging? The responses were inconclusive and unhelpful. I wasn't prepared to give Mr Finley food that I had no idea about its content so I started to look into other options. I considered feeding him a raw diet so I could be certain he was eating as nature intended as what could be better? I felt this was going to be a big commitment long term and whilst I do give him raw food regularly, I can't deny the convenience of tinned food. I then discovered that several German companies have the ethics around pet food production I was so desperately searching for. I was delighted to find OmNomNom + Tundra as both fully declare the ingredients used and don't add unnecessary fillers, grains, sugars, preservatives and colours (artificial or natural for that matter). They create complete wet foods that meet the strict dietary needs of cats with high meat content, balanced calcium:phosphorous ratios and the essential amino acids, minerals and vitamins cats need to survive, including 1500mg/kg of wonderful taurine.
Once I'd found a way to effectively and conveniently satisfy the nutritional needs of Mr Finley, and he is healthy, glossy + full of energy as a result, I started to think about how I could enrich his life as a house cat. He tested a lot of toys and we found that the Purrs Flying PurrSuit rod and attachments are the best by far. The sights, sounds and textures of these high quality, durable and realistic handmade prey toys surpass anything we've seen and really hold his attention. The materials are natural and are ethically sourced in accordance with the Wildlife + Countryside Act 1981. The high energy play sessions these toys provide keep him mentally + physically stimulated, his weight in check and give him the outlet he deserves to be a hunter.